Old World Meets
New World.
Effectively reaching the correct audience, in real-time, is imperative. In today’s world, this is achieved with the help of digital marketing; namely, digital programmatic marketing. Our digital techniques, artificial intelligence (AI) and machine learning improve traditional client IR initiatives and maximize ROI.
By using digital programmatic marketing, clients can cast a net that covers every targeted internet-user globally depending on a client’s preferred audience. From there, the targeting is refined continuously based on many layers of data and real-time behavioral patterns. Let the world be a prospective stakeholder.
SERVICE
BREAKDOWN
Digital Programmatic
Marketing Using AI
We Serve Your Story – We utilize Decision Science Technology to empower clients to take smarter actions. Our product suite is anchored by a proprietary Consumer Valuing Tool, which works to assist clients in correctly valuing the cost of digital media in order to achieve goals with greater efficiency. It does this using insights that offer fingerprint level understanding of audiences in order to identify, assess and incorporate learnings into each marketing decision.
We Deliver Attention – The True Reach™ Insights Platform is the only trusted digital video measurement technology in existence today. It provides a holistic view of organic and paid media across major digital platforms. We can tell you how much attention you’re getting online and how to get more.
We Make Audience Connections – Digital advertising is all about reaching the right people. “Mass blast” approaches that group users based exclusively on demographic or modelled data result in redundant and often irrelevant messages being delivered to audiences. Marketers need a far more advanced and prescriptive approach to connecting with audiences online, enter: The Live Audience tool.
Weighing the Data in Real-Time – We utilize AI that takes 50+ live data points (i.e. Search, Social, Modeled data, In-Unit Content Consumption, etc.) and applies a propensity score to not only an individual’s probability to connect but to each of his/her actions. This allows us to find custom audiences for your story in real-time.
Webinar Hosting
Webinars allow clients to digitally present corporate updates to stakeholders in a Q&A setting. They also enable clients to showcase industry know-how. A webinar is a great tool to spotlight corporate achievements, apply crisis communications and hone in on trend-setting sector topics.